Market Strategy

We develop market strategies through expert market analysis, commercial planning, and restructuring, aligning with industry trends and growth objectives.

MARKET STRATEGY

Accelerate your market entry with strategic advisory

Entering a new market like Brazil comes with many challenges – from understanding local regulations and bureaucracy to identifying the right go-to-market approach.

With NBC, your business will receive actionable market insights and a clear roadmap for success. From strategic planning to stakeholder management and implementation support, we ensure your company establishes a strong foothold in Brazil.

  • Gain clarity on market conditions, competition, and opportunities through detailed data and analysis.

 

  • Develop and execute customized go-to-market strategies with clear growth milestones

 

  • Access our extensive local network of partners, suppliers, and decision-makers across sectors.

MARKET STRATEGY

Benefits with our services

Local Expertise

Leverage NBC’s deep understanding of Brazil’s economic, regulatory, and cultural landscape to craft a winning strategy.

Strategic Market Positioning

Our expert team provides hands-on guidance, from strategic sparring to operational execution, ensuring effective market penetration.

Trusted Network

NBC connects you directly with key stakeholders, including government entities, sector leaders, and potential clients, accelerating your market entry.

Accumulated years of experience in Brazil for NBC partners

39

NBC fees index vs. MBB* consultancy firms

64

*www.managementconsulted.com, MBB = McKinsey, BCG, Bain & Company

MARKET STRATEGY

Challenges with Entering the Brazilian market

Expanding into Brazil can be difficult without the right support. Below are some of the most common barriers international companies face.

Size & Regional Complexity

Brazil’s vast geography requires companies to strategically select entry regions based on product-market fit. NBC helps prioritize and localize your focus.

Bureaucracy Challenges

Taxation, import procedures, and regulatory hurdles create unnecessary delays. NBC simplifies these processes and ensures compliance.

Lack of Trust

Trust and relationship-building are critical in Brazil. NBC gives you access to its established network of partners, advisors, and industry decision-makers.

MARKET STRATEGY

How our solution helps businesses

Below are some examples of how NBC cab help your company increase growth, improve focus and build trust.

Increase Growth

Challenge:

A company was operating in Brazil but didn’t perform as expected due to poor client engagement, revenue growth and low profitability.

Solution:

NBC performed a full competitive analysis and outlined a new go-to-market strategy. The result included new sales tools, strategic partnerships, and key hires – enhancing market visibility and driving growth

Improve Focus

Challenge:

A company had adopted a nationwide approach but given that Brazil is twice the size of Europe, they were overstretched and lacked focus.

Solution:

NBC conducted a market segmentation and targeting analysis, identifying high-potential regions and developed a focused go-to-market strategy aligned with regional opportunities.

Build Trust

Challenge:

A Nordic company with no experience or network in Brazil struggled to enter Brazil due to limited market credibility and trust from their stakeholders.

Solution:

Through NBC, the company tapped into a trusted network of advisors, banks and government entities, accelerating their market entry.

MARKET STRATEGY

We develop tailored market strategies in close partnership with you

NBC’s market strategy services are fully tailored to your business goals. Whether you’re entering Brazil for the first time or looking to expand your current presence, our hands-on advisory ensures clarity, compliance, and commercial traction.

 

We work in close partnership with your internal teams and external advisors to build actionable roadmaps that align with your objectives and ensure long-term success.

MARKET STRATEGY

What our clients say

“Nordic Brazilian Capital (NBC) has been legal representative for European Energy's subsidiaries in Brazil since 2019. Thrust and integrity were two deciding factors when we had to select a legal representative, and NBC was a perfect match. It’s a company driven by professionalism and dedication and we are looking forward to continuing the partnership for many years ”.

Thiago Arruda – Vice President European Energy

“The benefit of NBC is definitely a one-stop-shop approach, where we consolidated all company establishment services with NBC instead of having several service providers. This approach worked very well and saved use a lot of time and costs. NBC works professional with high integrity, speed and quality."

Diego Nobrega – Country Director Copenhagen Offshore Partners

“We were using traditional Brazilian banks for foreign exchange but with the help of NBC, I managed to reduce the FX transactions costs with more than 70%, saving the company a significant amount of money”

Olli Polonen – CFO C6/Falcony

“NBC has been our legal representative and strategic business partner since our market entry to Brazil in 2019 and with the help of NBC we managed to structure the guarantee and secure the contract. They have an extensive knowledge and network in Brazil which our company gains great value from."

Mikkel Schou – CEO NewC

"NBC was a vital part of our market strategy to penetrate the Brazilian fintech market. NBC´s extensive network of financial institutions was the foundation of launching our market strategy. Further into the process, their understanding of Brazilian business culture became essential in our negotiations with local partners. I highly recommend Nordic businesses entering or operating in Brazil to connect with NBC”

Morten Virenfeldt – CEO AQrisk

“NBC has from the beginning and up until today been a strategic partner and provided valuable guidance about bank setup, company establishment, insurance, foreign exchange and legal advisory services. It can be complex to operate in Brazil and NBC helps us navigate and solve these complexities with great value“

Stig Wanding Andersen - CEO MagVenture